The main objective of the campaign was

to get people to register for a “Porsche Macan” test-drive with the only tangible conversion being the anticipated number of quality leads

 

To reach our potential buyers,

we used 4 different media channels, including Facebook, Google, newsletter campaigns and one of the most popular business magazines in Lithuania - VZ.lt

In 2 weeks we’ve managed to

reach more than 200k people and top our expectations by more than 400% in generating 159 quality registration

 

65% of all leads were quality leads

that have traits of an exemplary luxury car owner

 

 

Awards