The main objective of the campaign was
to get people to register for a “Porsche Macan” test-drive with the only tangible conversion being the anticipated number of quality leads
To reach our potential buyers,
we used 4 different media channels, including Facebook, Google, newsletter campaigns and one of the most popular business magazines in Lithuania - VZ.lt
In 2 weeks we’ve managed to
reach more than 200k people and top our expectations by more than 400% in generating 159 quality registration
65% of all leads were quality leads
that have traits of an exemplary luxury car owner
Awards
