Unicorns Are Real: Raising Awareness with a bit of Real Magic
LABAS — prepaid telco provider
In 2017 being innovative takes more than just one forward-looking solution.
That’s why we used a bunch and turned all of them into one big and extremely enticing game — the quest of catching the Unicorn!
To raise awareness of its unlimited internet offer
we invited customers, at the certain time of the day, to catch a unicorn, running wild on the internet. While scrolling your phone, you had to capture it with a screenshot, text the chatbot and share it as a post on the FB page.
This original and innovative idea resulted in more than 42000 clicks to the landing page and almost 37000 clicks to the chatbot. More than 7000 times the unicorn was caught and the campaign got over 2.8 million impressions.