LABAS is a branch of telecommunications company BITE,

that’s mainly aimed at a younger audience and their ever-changing consumption habits

 

If done right, influence marketing is one of the most effective ways to capture the attention of Gen Z users

To promote the special Christmas offers, we've turned teenage influencer Norbė into a Bad Santa, who stole the offers and hid them all around the virtual map of Lithuania for LABAS customers to find

By “walking” around the gift-filled Google map, users could only unbox the gifts they’ve found by shaking the mobile device they were on

 

The campaign results were as festive as the holiday season itself

In 4 weeks we’ve reached more than 14 000 unique players, 220 000 shakes and gave away more than 25 000 gifts

 

 

Next work

Sponsorship Activation: The Effective Way

General Financing – personal loans & financial services

All works