Word of Mouth Style Use of Pictures: Improve Your City
SAMSUNG — innovative electronics company
How do you market a product that’s not even out yet to the audience that values creativity above all?
The answer is pretty simple — you give them a chance to use the product creatively by themselves.
Samsung released Note 8, a device that refines your experience and completely redefines what you can do with a phone, and is an offline and online integration in itself.
So we decided to focus on it when crafting out the marketing strategy.
In just a couple of weeks, the campaign generated more than a thousand sketches.
We then chose the best ones from each country and turned them into a virtual book on the Samsung landing page.
Advertising on social media was very successful since it generated 84% of total clicks and 80% of the sessions on the landing page. The target group was reached and those interested in consumer electronics were inspired to do bigger things.