Volfas Engelman introduced their new wheat beer to the market and wanted to present a proper way of drinking it and saluting each other. Our task was to promote this new beer and its drinking etiquette online.
It was important not only to present the new „Balta Pinta” wheat beer, but also the right way it should be consumed, so we decided to portray it in an interactive landing page design.
We built a scrolling website where users got to know how to taste the new beer by interacting with its elements. The traffic was generated by a Facebook campaign and banners, all promising a small gratification gift at the end of a website. Whomever scrolled to the very bottom – got a brewery’s certificate and could win a beer glass after registering.
In just 6 weeks integrated Facebook campaign reached 60% of adult Lithuanian Facebook users and half of the visitors scrolled through the whole website. Almost 4 000 fans of Volfas Engelman brewery registered to win its beer glass.