Lithuania’s mobile operators are always competing by their low price offers and promotions, so in a war field like this you have to act fast. We had to prepare a blitz campaign after getting our brief just 1 week before the actual launch of a new LABAS offer.
To reach as many people as possible we decided to prepare a set of fully optimized Google AdWords, YouTube and Facebook campaigns.
We renewed design of the former LABAS landing page and set up a combined Google, Youtube and Facebook campaign in just one week. It had to reach most of our target audience and maximize the number of visits to the landing page.
During just 1 week we managed to fully prepare for an intensive 8-day integrated campaign. We reached almost 850 000 online users and 55 000 of them came to our landing page to inquire about the new offer.