Client asked both to inform their customers about the beginning of a winter sale and to collect an email database for the later campaigns.
Users are more likely to engage with a brand on social network if it’s easy and useful for them, so we made an engaging way to get their emails and inform them about the sale.
We created a Facebook flash post so that the users could interact and try to guess which piece of clothing belongs to which store. After making 3 right guesses in a row, they would get a gift card to shop in Akropolis, so it got really engaging.
We reached almost half a million of Lithuanian Facebook users and exceeded an expected amount of collected emails by 3 times!