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VOLFAS ENGELMAN “BALTA PINTA”: integrated campaign

Scrollable story about a new wheat beer and the right way of drinking it

Year: 2014

Brief

Volfas Engelman introduced their new wheat beer to the market and wanted to present a proper way of drinking it and saluting each other. Our task was to promote this new beer and its drinking etiquette online.

Insight

It was important not only to present the new „Balta Pinta” wheat beer, but also the right way it should be consumed, so we decided to portray it in an interactive landing page design.

Solution

We built a scrolling website where users got to know how to taste the new beer by interacting with its elements. The traffic was generated by a Facebook campaign and banners, all promising a small gratification gift at the end of a website. Whomever scrolled to the very bottom – got a brewery’s certificate and could win a beer glass after registering.

Results in 6 weeks

17 500
unique visitors.
4 000
fans registered
60%
Facebook target audience reach.

In just 6 weeks integrated Facebook campaign reached 60% of adult Lithuanian Facebook users and half of the visitors scrolled through the whole website. Almost 4 000 fans of Volfas Engelman brewery registered to win its beer glass.

Let’s cooperate in:

Campaign Websites
Mobile Apps & Sites
Newsletter Marketing
Digital Communication Strategies
Integrated Campaigns
Campaign Tracking & Analysis
Facebook Campaigns
Google Campaigns
Display Campaigns
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