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GORENJE ROBOT PROTOTYPE: Facebook campaign

Merging hundreds of Lithuanian faces into one futuristic look

Year: 2013

Brief

Our main task was to build brand awareness and strengthen Gorenje brand’s image among Lithuanians.

Insight

Gorenje is constantly investing in innovation and design of their products. In turn, technology is taking over an increasing amount of everyday tasks and is becoming more human.

Solution

We decided to create a single futuristic look out of the images of Gorenje fans, so we made a Facebook application where users could upload their pictures. All the images were automatically merged after each uploaded picture, so an average face resembling the participants was seen at all times. Later on, 5 selected participants went to a professional photo shoot and their portraits were merged into one final look of a Gorenje’s robot. This image was then used for the promotional material of four new product collections.

Results in 6 weeks

1 / 3
of all Lithuanian Facebook population reached
500
pictures uploaded for merging image of the robot

In 6 weeks we reached 1/3 of all Lithuanian Facebook users. Nearly 500 pictures were uploaded to create ultimate look of Gorenje’s future robot, so we both made an effective Facebook campaign and also collected material for the further communication of the brand.

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