Client wanted to modernize their former website by facelifting its design and improving an overall user experience and content management system.
Website needed a fresh start, so we started from a scratch. We decided to create a whole new digital identity of the brand and to integrate a modern content management system (CMS) to its website.
We created a digital brandbook for client’s web appearance and built a website where its content is integrated with General Financing inner IT system. We also linked all the social profiles of the brand and directed their news traffic straight to the website.
We created new General Financing logo, digital brandbook and all the guidelines for their web appearance and communication. In accordance with what we had done, we then renewed and modernized their corporate website. So now it is both good looking AND smart – CMS was integrated with General Financing’s inner IT system and all the social profiles of the brand were linked, so their news traffic flows straight to the website.